Visitors to Vietnam may soon be able to book a quiet, all-electric ride without ever leaving their favourite travel app. Green SM, the Vietnamese ride-hailing company running a fleet made up entirely of VinFast electric vehicles, has signed a memorandum of understanding with Elife, a B2B mobility and delivery platform that powers services for travel and super-app partners around the world.
The deal means Elife's partners — platforms that together claim roughly 100 million monthly active users — will be able to offer Green SM rides directly inside their own apps. For travellers, that removes the usual friction of downloading a local ride-hailing app on arrival or haggling with airport taxi counters. The integration is slated to roll out across Southeast Asia, Europe and the US, with a particular eye on international visitors to Vietnam, where Green SM is already a familiar sight in Hanoi and Ho Chi Minh City.
Green SM has moved fast since launching in 2023. Founded by Vingroup chairman Pham Nhat Vuong, the company now operates in Vietnam, Laos, Indonesia, the Philippines, India, Kazakhstan, Denmark, the Netherlands and the US, and says it has completed around 850 million rides covering nearly six billion kilometres, cutting an estimated 800,000 tonnes of CO2. Its pitch to travellers is comfort as much as sustainability: VinFast EVs are quiet and smooth, which matters on longer airport transfers.
The two companies also plan joint promotions and marketing aimed at inbound visitors, so look out for discounts bundled into travel bookings. The timing fits a wider boom — Mordor Intelligence projects the global electric taxi market to grow from about USD 29.5 billion in 2025 to USD 110.6 billion by 2031, with airport transfers and tourism growing fastest of all at a 27.6% annual rate.
Why it matters: this is part of a broader shift where ground transport gets baked into the booking flow itself. If you're the kind of traveller who pre-books airport transfers or relies on super-apps like Grab, expect electric options like Green SM to appear as a default choice rather than an add-on — first in Vietnam and Southeast Asia, then in European and US markets as the rollout progresses.
