About 40 minutes south of St. Louis down Interstate 55, Festus is quietly having a moment. The Missouri town has grown nearly 20% in a decade to around 14,300 residents, and that growth is showing up on Main Street in the form of new restaurants, breweries, events and park upgrades.

Downtown is the draw. Main & Mill Brewery, set in an 1884 saloon building, is widely credited with kickstarting the revival — it pours house-brewed beers alongside burgers, sandwiches and dips with bottomless tortilla chips. Along the same stretch of Main Street you'll find everything from a French steakhouse to pizza joints.

Festus and its neighbour Crystal City received a $500,000 grant to link their two downtowns into one pedestrian-friendly district, so the area keeps getting easier to wander. The calendar stays busy too: Gals on Main, a Galentine's shopping and craft event, lands each February, while October's StreetFest brings two stages of live bands plus a market where kids pitch their own businesses. December adds a Children's Reindeer Ramble downtown.

There's history under all of it. In the late 1800s this stretch was the entertainment district for workers at Crystal Plate Glass Co., once the largest glass factory in the country, built on local silica sand deposits. The district was nicknamed Tanglefoot — for the brush that snagged tipsy saloon-goers — until a local shop owner supposedly opened a Bible at random for a more respectable name and landed on Festus. The old nickname survives at Tanglefoot Dance Hall, which runs two-step and line dancing lessons six days a week, including family days on Sundays.

Outdoors, Festus punches above its size. Larry G. Crites Park, five minutes from Main Street, hosts June's Firecracker Festival with carnival rides and a fishing derby, plus 120,000-bulb light shows at Halloween and Christmas. It also has Turtle Cove, a new splash pad, a 3-acre catfish-stocked lake and a 1.5-mile bike trail. Add Sunset Park's bird sanctuary and a disc golf course and you've got plenty to fill a weekend.

For travellers, Festus works two ways: as a budget-friendly, low-key base for a St. Louis trip (the Arch and city attractions are under an hour away) or as a stop on a Mississippi River road trip, since the river is only a few miles off. It suits families, couples after a small-town food-and-beer scene, and anyone who likes their small towns with actual things to do.