Juggling a new SIM card every time you cross a border gets old fast. Holafly, a well-known eSIM provider, has launched Holafly Plans — a single eSIM that runs as an ongoing subscription across more than 160 destinations, aimed squarely at digital nomads and frequent travellers rather than the two-week holiday crowd.
Here's how it works. You buy the plan once, install the eSIM once, and it automatically reconnects as you arrive in each new country. No QR-code hunting, no SIM-swapping at the airport kiosk. It comes in two tiers: Light, with 25GB of monthly data plus hotspot, and Unlimited, which removes data caps, includes unlimited tethering, and adds a local phone number from the US, UK, or Canada for receiving SMS. Billing is monthly, quarterly (about 10% off), or yearly (around 15% off), with no contract — cancel whenever you like.
Pricing varies by region, but as an example the Unlimited tier runs roughly $55 a month on an annual plan. That undercuts US carrier roaming passes, which the review notes can top $100 a month with data caps, and it also beats the hassle of buying local SIMs trip after trip. There's a sweetener too: an "Always On" feature gives every subscriber 1GB of free backup data per month for life — even after you cancel. Setup takes about two minutes via the app, support is staffed around the clock, and there's a six-month refund policy.
The catch? If you're taking a single short holiday, none of this makes sense. A one-off destination eSIM — Holafly sells them for 200+ countries — will be cheaper for a two-week trip to Portugal or Thailand. Holafly Plans only pays off when you're moving between countries constantly or need dependable connectivity for work: video calls, uploads, hotspotting a laptop. If you're mostly using maps and messaging, the Light tier covers it; heavy streamers and remote workers will want Unlimited. One small limitation: you can't switch between tiers in place — you'd cancel and repurchase.
For long-term travellers, the value case is straightforward: one bill, one connection, no scrambling at borders, and costs that stay flat no matter how many countries you tick off. For everyone else, the classic pay-as-you-go eSIM remains the sensible pick.