Aman has finally confirmed the name of its long-rumoured third brand: Atma, a wellness-and-sports-focused concept whose first property is slated for Miami's Brickell waterfront in 2031. And if the list of names attached to it tells you anything — Novak Djokovic as global partner, Vlad Doronin's OKO Group as co-developer — this is Aman aiming well beyond the standard luxury spa stay.

The debut project will occupy a planned 1,049-foot tower on Brickell's waterfront, combining a hotel, branded residences, and an invitation-only members club called Atma Club. The centrepiece is a 120,000-square-foot wellness facility with indoor tennis, squash and padel courts, a thermal spa, and a medical wellness centre. Djokovic's role is to shape programming around longevity, nutrition and athletic performance — the brand's pitch is "performance living," effectively a hotel for people who train like professionals on holiday.

The residences side is substantial: one-bedroom units up to six-bedroom penthouses, with owners getting priority nomination for the private club. Aman has form here — the group says it has sold nearly $9 billion in branded residences over the past four years, and it raised $900 million in 2022 plus another $360 million in 2023 to fund expansion. It hasn't revealed how many rooms the Miami hotel will have, nor the financial terms of this project.

One reason for caution: Aman's rollout track record is slow. Its second brand, Janu, was unveiled in 2020 but only one property, Janu Tokyo, has actually opened. Janu Dubai has slipped from 2027 to 2029 on the brand's own website. So while 2031 is the target for Atma Miami, anyone banking on an earlier stay should treat the date as optimistic.

For travellers, the takeaway is simple: Miami's Brickell district — already a high-rise financial and dining hub — is set to gain one of the most ambitious wellness hotels in the Western Hemisphere, blending resort luxury with serious sports infrastructure rather than just treatment rooms. If you're a tennis or padel player who likes your five-star stays with medical-grade recovery thrown in, this is one to watch. For everyone else, it's a signal of where ultra-luxury hospitality is heading: longevity clinics, performance labs and racquet courts are the new marble lobbies.

Story first reported by Skift.