If haunted houses and people in rubber masks lunging at you sound like your idea of a bad evening, Singapore's heartland malls have a softer option this spooky season. Angry Birds has moved into participating HDB Malls, and the Halloween-themed activations run until 31 October 2026 — wait, that's not a typo, the campaign is billed as running through to Halloween 2026, with October 2025 events already underway.
The core of the event is a trio of carnival-style games playable for 200 ShopperLink Reward Points each. ShopperLink is the HDB Malls loyalty programme, and if you're not a member you can sign up on the spot. You can redeem up to three gameplays, so one person can realistically try everything: a Giant Slingshot where you fire a bird at physical targets like the original mobile game, a Flying Birds Bean Bag Toss, and a round of Halloween Mini Golf starring Red and the pigs. Clear all three and you walk away with an exclusive Angry Birds notebook — while stocks last, and terms apply.
Families with kids who still have energy to spare get a second drawcard: the Angry Birds Spooky Bouncy, a Halloween-themed inflatable visiting a different mall each weekend. It costs 150 ShopperLink points per play and rotates through spots like Hougang RiverCourt, Kampung Admiralty, Canberra Plaza and Northshore Plaza, with both morning and evening sessions depending on the date.
For fans of the perpetually grumpy Red himself, there are scheduled meet-and-greet sessions at selected malls, plus a Halloween photo booth where you can grab a complimentary photo strip simply by liking and following the host mall's Facebook page. Remaining appearances include Oasis Terraces, Anchorvale Village, Kampung Admiralty and Northshore Plaza.
Merch hunters have their own lane. For 500 ShopperLink Reward Points you can redeem an Angry Birds foldable eco-tote bag and/or a reusable eco cup. Since points accrue from spending at participating HDB Malls, it's a decent excuse to finally cash in whatever you've racked up — redemptions opened as early as 21 September, so popular items may thin out.
Why it matters for travellers: this is about as low-effort and family-friendly as Halloween gets, and because the activations hop between neighbourhood malls across the island, you're rarely far from one. It also doubles as a peek into Singapore's heartland mall culture — the housing-estate shopping centres where locals actually shop, eat and spend weekends. Just note the line-up differs by mall: some host only the games, others add the bouncy castle, Red appearances or the photo booth, so check the schedule before heading out. The full details were first covered by The Smart Local.
