Sleeping on a plane is one of those skills some travellers are born with and the rest of us fake. Condé Nast Traveler's writer spent two decades of red-eye flights failing at it — turbulence jolts her awake, neighbour screens glow all night, cabin lights never quit. The fix that finally worked? A Zimasilk 100% mulberry silk sleep mask, picked up on Amazon for under $30.

What makes this one different from the freebie masks handed out at the gate is the construction. It's made from 22 Momme Grade 6A mulberry silk — a genuinely high-quality spec for the price — which feels smooth, regulates temperature and is kind to skin. It comes in 11 colours, from black and beige to plum and sky blue.

The real selling point, though, is the 3D-moulded eye cups. Instead of flat fabric pressing on your eyelids (which the writer describes as feeling like a stye waiting to happen), the contoured chambers create space to blink while blocking out light completely. The adjustable strap lets you dial in a fit that's snug without the headache-inducing squeeze of cheaper masks, and the whole thing folds flat enough to live in a carry-on pocket.

Does it cure everything? No — turbulence will still wake you. But the results in the writer's case are hard to argue with: six time zones in five weeks, with trips to Fiji, London, Croatia, Greece, Chicago and San Francisco, and at least some sleep on every flight. The standout was an 11-hour red-eye to Fiji, where she managed roughly half the flight asleep and arrived in Savusavu in a good mood — a rare feat after an overnight in economy. Even a sceptical husband, initially unwilling to spend $27 on a mask, is now a convert who uses his everywhere from planes to hotel rooms.

Why does a $27 eye mask deserve your attention? Because sleep quality shapes the first day or two of any long-haul trip. Arriving wrecked after a red-eye means writing off a day of holiday; arriving rested means you can actually use it. Budget sleep gear is one of the highest-return travel purchases out there — you don't need a lie-flat seat to bank a few hours of shut-eye, just a way to block light without squashing your face. This isn't a paid review on our end, and plenty of brands make contoured silk masks (Mzoo, Alaska Bear and others occupy the same space), but the takeaway stands: a moulded, silk, adjustable mask is the sweet spot for in-flight sleep. Pack one before your next overnight flight and thank yourself when you land.