Festive pyjamas have quietly become part of the Christmas kit, and the UAE has plenty of options if you want the whole household — kids, partners, even the dog — matching on the morning of the 25th. A handful of retailers across the Emirates have already rolled out their seasonal sleepwear lines, ranging from budget-friendly high-street sets to handmade prints and eco-conscious designs with a local twist.
The budget pick is Primark, the Irish high-street staple, where adult Christmas pyjamas start at just Dhs50. The store has loaded up on a big range of matching sets, handy if you're trying to coordinate a large family for photos, and the shelves are also stacked with winter extras like scarves, fuzzy boots and jackets.
Marks & Spencer leans classic. Its seasonal collections for adults start from Dhs129 and run the gamut from bear-print stripes to simple festive motifs, with sizes for women, men and children — plus matching sets for pets, which is either delightful or a step too far depending on your household.
Next is the one to try if you're short on time or prefer shopping online. It stocks pyjamas for all ages, with women's sets starting at Dhs112, and goes beyond sleepwear into Christmas bedsheets, festive mugs, swimwear and even outfits for dogs.
For something more individual, Dubai-based designer Jessica Lily launches a handmade festive collection each year featuring prints like gingerbread men and candy canes, with sets from Dhs150 for women, men and kids — good for a coordinated family look on Christmas morning.
The most distinctly local option comes from Lullabae, a UAE-born pyjama brand that swaps snowflakes and reindeer for camels and palm trees — a nod to spending the festive season in the Gulf. The sets are eco-friendly and soft, and the brand is currently running 60% off existing stock, so there's a real incentive to shop early before the popular prints sell out.
Who is this actually for? Anyone spending Christmas in the UAE — expat families doing the big festive photo, groups planning a holiday sleepover, or offices that go in for pyjama-themed end-of-year parties. It's also a useful reminder that in a hot climate, "cosy Christmas" looks a bit different: festive swimwear is genuinely a thing here, and lightweight cotton sets make more sense than flannel.
Practical takeaway: shop in November or early December. Sizes in popular family-matching sets tend to go quickly, and the discounts — like Lullabae's 60% off — are on current stock only. Price-wise, you can spend as little as Dhs50 a head at Primark or closer to Dhs150 for handmade designs, so even kitting out a full family in matching sets is a reasonable outlay compared with most festive spending. Whether you go classic M&S or camels-in-Santa-hats Lullabae is down to how Dubai you want your Christmas to look.
