Booking a holiday could soon mean having one conversation instead of opening twenty browser tabs. On October 7, Amazon announced that its next-generation AI assistant, Alexa+, is teaming up with eDreams ODIGEO, the Spanish-based company behind one of the world's largest travel booking platforms and its biggest travel subscription business.
The deal lets customers search and book a full trip — flights, accommodation and car hire — simply by speaking. Under the hood, the two systems talk to each other via Model Context Protocol, an open standard that lets AI models plug into external platforms and data. Alexa+ handles the conversation; eDreams does the heavy lifting behind the scenes, searching, pricing and booking the options it finds.
Paying is designed to be just as painless. Once your itinerary is settled, you settle up through Amazon Wallet, so the transaction never leaves the Amazon ecosystem. eDreams also acts as the operational backbone, covering the unglamorous but essential stuff: round-the-clock customer support, financial protections and its extensive supplier network.
For eDreams, this is a deliberate bet on what it calls agentic distribution — the idea that conversational AI becomes a genuine sales channel rather than a gimmick. CTO Carsten Bernhard framed it bluntly: the next generation of travellers will never know the era of losing an evening to dozens of tabs. The company believes every major tech shift has grown travel, and it sees conversational AI as the latest wave — one that also opens its subscription model to a huge new audience. It expects 13 million subscribers by March 2030.
The timing matters. Alexa+ is already live for users in the United States and Canada, but its individual travel features are rolling out gradually. Expedia was added on December 23, 2025, for lodging, with the broader eDreams-powered global search expected to launch across the rest of this year and into 2027. In other words, full voice-booked holidays are arriving in stages, not overnight.
Why should travellers care? If it works as promised, this shifts trip planning from hunting across comparison sites to simply describing what you want — "a week in Lisbon in May under a certain budget" — and letting an assistant assemble it. It could be a genuine time-saver for straightforward bookings. The trade-off is worth keeping in mind: pricing transparency, the ability to compare across providers, and who is accountable when something goes wrong all become less visible when one AI intermediary sits between you and the airlines and hotels. Early adopters in North America will get the first real test of whether voice booking is finally ready for prime time.
For now, this is one to watch rather than rearrange your habits around — unless you're in the US or Canada with an Alexa+ device, in which case those travel voice skills will start appearing on your speaker over the coming months.
