Siam Paragon has once again turned itself into a pilgrimage site for watch lovers, with Bangkok Watch Week 2026 now running across six full days. More than 45 leading global brands are taking part, showing off over 200 novelties with a combined value estimated in the several-hundred-million-baht range.
This is only the event's second edition, but it has grown fast and now does double duty: a serious commercial platform for the luxury watch industry and a marker of Bangkok's ambition to sit alongside Geneva and Dubai as an international watch hub. The Tourism Authority of Thailand, the Board of Investment, Siam Kempinski Hotel and Chatrium Grand Bangkok are all backing it.
The headline launches are strong. F.P. Journe is unveiling its Knights of the Round Table collection here for the first time anywhere in the world. Oris has created a Bangkok Limited Edition of its Aquis diver — just 50 pieces, inspired by the city's golden hues and distinctive architecture, exclusive to Thailand. Breguet is marking 221 years of the tourbillon with a curated selection, and Universal Genève is celebrating its Southeast Asian debut at the event. The roster otherwise reads like a roll call of haute horlogerie: Lange & Söhne, Audemars Piguet, Chanel, Chopard, Girard-Perregaux, Grand Seiko, Greubel Forsey, H. Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Louis Vuitton, MB&F, Norqain, Panerai, Parmigiani Fleurier, Piaget, Roger Dubuis, Speake-Marin, Ulysse Nardin, Vacheron Constantin, Zenith and more.
Collectors and casual visitors can browse the main exhibition, plus a dedicated "The Experience" space for intricate innovations, and an "Academy Lounge" run with the Fondation Haute Horlogerie — its first official launch in Southeast Asia.
The programme goes beyond glass counters. Eighteen symposium sessions run across the six days, including a Watch Collector Symposium for swapping perspectives, with the Fondation Haute Horlogerie joining as a global partner. The event opened with a symposium titled "Global Moments Where Time, Culture And Community Converge", addressed by Coral Lynne Murphy of Siam Piwat, setting the tone: watchmaking as stories of time, culture and people, not just product.
For a traveller, this is a rare chance to see pieces that usually live in vaults or Geneva salons — without needing an invitation to Watches & Wonders. If you're in Bangkok during the event, entry to the exhibition at Siam Paragon is straightforward, and the surrounding Ratchaprasong district makes it easy to pair an hour of horology with shopping and some of the city's best dining. Even if you're not buying, the chance to see a world-first F.P. Journe or a 50-piece Thai-exclusive Oris in the metal is the kind of thing watch people fly in for — and plenty did, with collectors and enthusiasts arriving from around the world.
Story via Bangkok Post Life.
