Colombia wants to become Latin America's answer to Madrid or Pinewood, and it now has the money to try. Spain's Secuoya Content Group — the production company behind much of Netflix's Spanish-language output — has committed more than US$340 million to build Bogota Content City, a large audiovisual complex in Cota, Cundinamarca, just north of Bogotá.

Colombian Vice President José Manuel Restrepo announced the deal during Madrid Content Week, alongside Secuoya CEO Raúl Berdones, who confirmed the figure on the record. The money splits into two parts: over US$30 million to construct the facilities, and roughly US$300 million in production budgets that Secuoya plans to manage in Colombia over the next five years.

The complex itself is substantial. The first phase includes two 1,500-square-metre soundstages with 12-metre ceilings and full soundproofing, plus logistics buildings, wardrobe and makeup facilities, production offices, and a corporate building with a training centre for 700 students. Construction is slated to begin in June 2027, with an opening targeted for July 2028. At full capacity, the site aims to host up to 20 productions a year with annual budgets above US$100 million.

Secuoya is not new to the country — it has operated there since 2018 and treats Colombia as its Latin American hub, having already managed US$54 million in projects and worked with more than 500 local suppliers. The promoters expect Bogota Content City to generate over 2,000 direct and indirect jobs annually, reaching well beyond actors and directors into transport, catering, construction, and equipment rental.

Why does this matter to travellers? Screen tourism keeps growing, and visitors increasingly plan trips around the places their favourite series are made. A permanent production hub near Bogotá means more international filming in Colombia — and more reasons for fans of Netflix's Colombian stories to visit the capital, explore its historic La Coldera district, and venture into the surrounding Cundinamarca countryside where much of the crew and supply chain will be based. It also signals growing confidence in Bogotá as a creative, cosmopolitan stop on any Colombia itinerary.

The facilities will be open to other studios, platforms, and international operators, not just Secuoya and Netflix, which should widen the range of productions shooting in the country over the coming decade.