Belgian fashion royalty is now flying at 35,000 feet. Brussels Airlines has rolled out new amenity kits designed by Diane von Furstenberg, the Belgian-American designer behind the iconic wrap dress, for business-class passengers on its long-haul routes. The kits landed in cabins in mid-November.
The design brief leans into von Furstenberg's archive. Two prints are in rotation: Vintage Weave, which dates to 1973, and Ikat, from the early 1980s. Both come in two shapes, so travellers on different flights may well collect a small library of patterns over time. Inside, the kits hold a DVF-branded sleep mask plus toiletries from Waterl'eau, a family-owned Belgian skincare company — a nice double-hit of local craftsmanship, since both the designer and the toiletries maker have Belgian roots.
Von Furstenberg's own connection to the airline's hub runs deep. Brussels Airport was, in her words, her first souvenir of being in charge, from the days when she flew alone at a young age. Her packing philosophy — that knowing how to pack means knowing how to live — is baked into the kit's purpose as an organizer rather than a throwaway freebie.
For Brussels Airlines, this is a step up in the business-class experience on long-haul routes, where the Belgian carrier competes with larger rivals out of its Brussels hub. A recognisable designer name on an amenity kit doesn't change the seat pitch or the lie-flat bed, but it does signal a brand paying attention to the details that frequent flyers notice — and keep.
Who should care? Anyone booked in business class on Brussels Airlines' long-haul network, which covers North America and Africa from Brussels. If you're flying those routes in the coming months, the kits are already on board. It's also a small hook for travellers choosing between carriers at Brussels: if two fares are similar, a designer kit and Belgian-made toiletries are a pleasant tiebreaker. And for points-and-miles types, it's a reminder that airline partnerships keep evolving, so the business-class product you remember from a few years ago may not be the one you'll find today.
