Canterbury gets the crowds, but 15 minutes away by train sits Faversham, a medieval market town of around 20,000 people that somehow stays under the radar. It packs in centuries of history, a thriving market scene, indie shops and easy walking trails — enough to fill a full day or a lazy weekend in the Kent countryside.

Start with the market. Faversham Charter Market is Kent's oldest, with roots traced to the 1086 Domesday Book and quite possibly earlier. It trades every Tuesday, Friday and Saturday in the town centre, selling local produce, plants, homeware and oddities. If you time it right, there's more: the Best of Faversham market (first and third Saturdays) showcases local art, crafts and street food, while the Faversham Antiques market on the first Sunday is Kent's biggest second-hand sale, spanning collectibles and pre-loved furniture.

The town's headline act is Shepherd Neame, Britain's oldest brewery. Brewing has happened on the site since at least the 1570s, though the business itself dates its founding to 1698. Tours run about 80 minutes and cover the brewing process, a look inside the Old Brewery Store, and tastings of Kentish ales and lagers — reviewers single out the guides as friendly and knowledgeable.

Shopping here skews charming rather than chain-store. Upstairs Downstairs Antiques and Collectables spreads more than 20 dealers across two floors of a Victorian building — French furniture, wartime memorabilia, handmade jewellery — and there are tea rooms serving cake on antique china. Crafters make a beeline for The Yarn Dispensary, an award-winning shop that runs knitting classes alongside its threads and needles.

Then there's the outdoors. Eight waymarked loops thread through Faversham's green spaces and surrounding countryside. The Two Creeks Walk is an easy five-miler along Faversham and Oare creeks, crossing marshes and grain fields with wildlife-watching and rare plants like hog's fennel along the way. The Footsteps of Royalty and Romans route is tougher — 6.5 miles through gardens, farms and orchards, budget around three hours.

Logistically it's a breeze. Faversham is a 20-minute drive from Canterbury, 15 minutes by train, and just over an hour from London, so it works as a day trip or a base. The town itself is very walkable, and rail and bus links put the Kent coast in easy reach — Walmer and its castle are 30 miles away, and Margate's beaches, galleries and shell-lined grotto make another good side trip. Skip-the-crowds travellers who've done Leeds Castle and the White Cliffs will find plenty here to justify a detour.