Flowers fade. Chocolates get eaten. A plane, on the other hand, flies around Europe with someone's name on it for years. That's the prize in a new competition from Eurowings, the Lufthansa-owned budget carrier, which is inviting European residents to nominate a person who deserves the ultimate public thank-you.
The idea is simple: think of someone who genuinely makes your life easier through kindness, support or everyday generosity, then explain why in a short written entry. Eurowings CEO Max Kownatzki framed it as a celebration of quiet, unsung contributions — the people who hold things together without asking for credit. Four winners will have a Eurowings Airbus A320 bearing their first name, with the chosen names announced in December.
The mechanics are straightforward. Entries go through eurowings.com/nameaplane and the window closes on 11 October. Your nomination needs to land between 250 and 400 characters — so think short and heartfelt, not essay. One entry per person, and you'll need to be 18 or older and living in Europe to take part.
Even if you don't win, it's a fun excuse to actually tell someone they matter — something most of us are bad at doing. And if you do win, there's a decent chance you'll spot your nominee's name on a tail fin at an airport gate one day, which beats a card.
It's also a small glimpse into how airlines market themselves these days: rather than discount codes or free flights, Eurowings is betting that emotional stories and shareable moments cut through. With four aircraft involved, expect the winners' stories to show up in the airline's social channels through the winter.
For travellers, the direct value here is the entry itself: it costs nothing, takes a few minutes, and the payoff is genuinely unusual. Just get your nomination in before 11 October.
