Mayfair's hotel scene is about to get a heavy-hitter. The St. Regis London, the brand's first outpost in the British capital, is slated to open in early 2027 on Conduit Street — the former Westbury hotel site, a Mayfair fixture since 1955 that has been substantially rebuilt with an extra upper level, a rear extension, a new basement and a reworked facade.
The St. Regis name goes back to 1904, when John Jacob Astor IV founded the brand in New York; his mother Caroline was the doyenne of Gilded Age society. But the London property's identity is distinctly British, and its most interesting thread is fashion. Interior designers Richmond International have teamed up with Sarabande, the foundation Lee Alexander McQueen set up before his death in 2010, which funds scholarships, mentoring and studio space for emerging creatives. McQueen started out as a Savile Row apprentice — Anderson & Sheppard, then Gieves & Hawkes — and his tailoring roots inform a design language drawing on Bond Street fashion and Mayfair's galleries and auction houses.
Sarabande's House of Bandits gallery has curated more than 1,100 works by over 60 artists for the hotel's 193 rooms, suites and public spaces — paintings, sculpture, ceramics, photography and site-specific commissions. Artist Leyman Lahcine alone is producing more than 50 paintings, and photographer Kasia Wozniak's contributions include a portrait of milliner Stephen Jones.
The rooms break down to 193 keys with 66 suites, topped by a penthouse with a 150-square-metre private terrace and panoramic city views. There's an intimate central courtyard, two wellness suites and a gym.
The food might be a draw in its own right. American chef Daniel Rose — Chicago-born, trained at France's Institut Paul Bocuse, known for Paris's Spring and La Bourse et La Vie, and behind Michelin-starred Le Coucou in New York — makes his London debut with Le Perroquet, an all-day French brasserie run with executive head chef Robert Aikens, twin brother of Tom Aikens. Expect classic French cooking aimed at locals as much as guests. Add a jazz-and-cocktails bar and the brand's signature rituals, including champagne sabering, and the theatrical bar for luxury London is being raised.
For travellers, this is one to watch for 2027 trips: a flagship luxury debut in one of the world's most competitive hotel markets, with an art collection you could reasonably spend an afternoon exploring without leaving the building. Book early — flagship openings in Mayfair tend to fill fast with the design-and-dining crowd.
