The Jurassic Coast pulls in millions with its 185-million-year-old cliffs, but not everyone wants to share it with a coach tour. Seaton, a small town of roughly 7,500 people on Lyme Bay, offers a slower take on England's famous shoreline — around 20 miles east of Exmouth and 33 miles west of Dorchester, and still pleasantly under the radar.

Seaton has been settled for over 6,000 years, though its life as a holiday spot really began in the 1930s. It won't wow you with a big attraction list, and even fans admit it has a slightly sleepy, retiree-leaning feel. But that's sort of the point: pebble beaches, calm water for swimming, a wide promenade, and white cliffs with none of the scrum you'd find at Lyme Regis or Beer in summer.

The town's standout asset is actually inland. The Seaton Wetlands, five minutes from the seafront beside the River Axe, string together three nature reserves linked by 2.5 miles of trails — all Green Flag Award winners, with boardwalks, wheelchair-accessible paths and five bird hides. Black Hole Marsh draws kingfishers, ducks and oystercatchers; Colyford Common is the spot for egrets, shelducks and wheatears. There's a circular route around the reedbeds, picnic space at Stafford Marsh, and snacks at the Discovery Hut if you didn't bring your own.

Back on the coast, Seaton Beach covers the classics — swimming, paddleboarding, kayaking, fishing — plus two pursuits you can't do everywhere: fossil hunting beneath the cliffs, and walking a stretch of the South West Coast Path for English Channel views. Twenty minutes on foot brings you to Seaton Hole, a rockier little cove good for rock-pooling at low tide. Teignmouth, an hour's drive away, makes an easy day trip for more beach and fresh seafood.

Food here leans takeaway rather than tasting menu, in a good way. Seaton's Fish Bar (4.5 stars on Google) is the local chippy of choice — go early, reviewers warn about the queue. For a proper sit-down meal, Le Pisani does Mediterranean dishes like red prawn ravioli and pan-fried scallops, while family-run Ragini serves Bangladeshi curries. The Malt House, said to be the town's oldest pub, pours cask ales under low beams and hosts bingo, live music and karaoke through the week.

Practically, Seaton works well for a low-key base on the Jurassic Coast. It's under an hour by car from Exeter or about 90 minutes by bus, and two hours from Bristol. Beachfront hotels on the Esplanade run from around $200 a night, with cheaper rooms a street back on Harbour Road. Pair it with Taunton, an hour inland, if you want markets and countryside in the mix.

Who's it for? Anyone who wants nature, walks and fish and chips over amusement arcades — and who's happy trading buzz for breathing room.

Story via Islands.