Jessica Kubacki moved to Bogotá for work and stayed for the stories. By day she's a global senior manager in customer success at Netskope, a cybersecurity company. In her spare time, she films short TikTok videos about Colombian slang, football culture, city trips and the small daily details that caught her off guard as a newcomer. That mix — a tech professional with an outsider's curiosity — has become her signature.
Her content isn't the polished tourism-brochure version of Colombia. It's the country as experienced by someone actually living it: a phrase overheard in conversation that opens up local culture, a football match that shows how seriously Colombians take their clubs, a weekend trip to another city that reshapes what the country means to her. Because she's been in Bogotá long enough to move past first impressions, her videos carry the texture of everyday life rather than the snapshot view of a two-week visitor.
There's a two-way appeal in what she does. International viewers get a low-key introduction to a country that many still only know through outdated stereotypes. Colombian viewers, meanwhile, get to see their own routines and expressions reflected back through someone else's surprise and delight — and they often show up in the comments to add context, correct details or share their own take. That conversation is part of the point.
Kubacki is also refreshingly upfront about the limits of her format. She doesn't claim to represent all foreigners in Colombia or explain every corner of a country as varied as this one. A short video can spark curiosity; it can't capture a nation. That honesty is part of why her approach works as a gentle entry point for travellers weighing up Colombia as a trip.
Why does this matter if you're planning a holiday? Colombia has become one of South America's most talked-about destinations, and Bogotá in particular rewards visitors who stay curious beyond the postcard sights. Following someone who lives there is a surprisingly useful way to pick up the local expressions, food customs and neighbourhood rhythms that guidebooks tend to skip. Kubacki's story is a reminder that the best travel insight often comes not from formal guides but from expats and locals sharing what they notice day to day — the unremarkable moments that make a place feel real before you've even booked the flight.
