A video doing the rounds this week shows a vacation rental owner confronting staff in Visitax vests at Cancun airport, demanding they explain why visitors are being charged more than the official rate. Her warning sums up the frustration: tourists will simply stop coming if the process keeps feeling like a shakedown.

Here's the background. Since 2021, the state of Quintana Roo — home to Cancun, Tulum and the Riviera Maya — has charged foreign visitors a tourist tax known as Visitax. It's supposed to be 285 pesos for 2026, an amount the state confirmed wouldn't rise. Yet the tax agency itself quotes 293 pesos (about $15.70), and travellers report being asked for as much as 550 pesos at airport collection points — close to double the official figure.

Part of the problem is that Visitax isn't baked into your airfare. You pay it separately, on top of the federal visitor fee, hotel taxes and city environmental charges, so many travellers arrive unsure whether they've already paid, what they owe, or whether the person demanding cash is even legitimate. The official payment site recognises both the government portal and authorised private collectors, but it's anyone's guess how much of an inflated payment actually reaches the state versus the company processing it.

The state government isn't backing down. The governor says airport collection has to continue "because there's no other way" — hotels were asked to collect the tax and refused. That leaves the airport desks in place, at least for now.

The reputational cost is real. Replies to the video include people calling the levy a "narcotax" and swearing off Cancun entirely, and the airport already has a mixed record with visitors — there was the tourist charged $1,000 for a two-minute taxi ride between terminals, and reports of hotels adding hefty markups through dynamic currency conversion.

For anyone heading to the Mexican Caribbean, the practical takeaway is simple: pay Visitax online in advance at the official government site, visitax.gob.mx, which issues a QR-code receipt you can show on arrival. That sidesteps the airport desks, the pressure, and any surprise surcharge. Keep your receipts for all fees in case you're questioned, and pay for things in pesos rather than accepting currency conversion at hotels or ATMs — those conversions can quietly add 15% or more to your bill.

The tax itself is small. The hassle and confusion around it are not, and until collection moves somewhere less fraught than the arrivals hall, paying online ahead of time is the cleanest option.