Auberge Collection, better known for remote resorts than city hotels, has given a first glimpse of The Knox, its new opening in Dallas's Knox Street neighbourhood — and it's shaping up as a serious addition to Texas hospitality.
The hotel will have 140 rooms and suites plus 48 private residences, set along the Katy Trail, the city's much-loved 3.5-mile walking, running and cycling corridor. That location is the selling point: guests step straight from the trail into a leafy pocket of Dallas stuffed with designer boutiques and popular restaurants, part of a wider plan by the property's backers — BDT & MSD Partners, Trammell Crow Company, the owners of Highland Park Village and The Retail Connection — to turn Knox Street into a full mixed-use destination with the hotel at its centre.
Design duties fall to Martin Brudnizki Design Studio, the London-based firm behind some of hospitality's most sociable interiors, while residences are handled by Dallas's own Chad Dorsey Design. Expect a residential feel rather than corporate polish: curated art, custom furnishings, generous layouts and marble bathrooms, with suites offering separate living and dining areas aimed at longer stays and entertaining.
The top-of-the-line options are suitably over the top. The Manse, the largest suite, comes with its own fitness space, wellness room, bar and media room. The Promenade Suite counters with a 2,100ft² terrace — essentially a private party floor outdoors — with dedicated dining and lounge zones, an indoor bar and a sprawling living room pitched at private events.
Beyond the rooms, the hotel is being positioned as the social hub of the neighbourhood, with a cluster of signature restaurants, a large wellbeing facility, a pool garden with skyline views and a concept store. Two- and three-bedroom apartments with kitchens and indoor-outdoor living will target extended-stay travellers who want more than a standard suite.
Why it matters: Auberge has built its name on deeply personal, design-forward service at places like its Napa and Mexico outposts, and this marks another step in CEO Christian Clerc's push into major cities. For travellers, it means a genuine luxury option on the east side of Dallas, close to Highland Park but away from the downtown hotel cluster — and one of the few hotels anywhere with immediate trail access for a morning run before breakfast. If Knox Street's restaurants and shops are on your Dallas list, this will be the natural base. Details on opening dates and rates are still to come, so watch this space.
