Most travellers assume a hotel-branded credit card only makes sense if you're devoted to Marriott, Hilton, IHG or Hyatt. According to a recent analysis from One Mile at a Time, the opposite is closer to the truth — these cards are among the few that keep earning their annual fee even if you never put everyday spending on them and have no status with any hotel group.

The core argument comes down to the free night certificate. Mid-range hotel cards hand you a one-night award every year on your account anniversary, regardless of how much you spend. The IHG One Rewards Premier ($150 annual fee) and its business version ($200) each include a night valid at properties up to 50,000 points, with the option to top off using points. The World of Hyatt Credit Card ($95) covers Hyatt Category 1-4 properties, while the Marriott Bonvoy Business Amex ($125) gives a night at hotels up to 35,000 points, extendable by up to 15,000 points.

That maths works even for people who bounce between brands. With US hotel rates rarely dipping under $100 a night, a single certificate easily covers the fee — the author notes regularly redeeming IHG certificates at $200-plus-per-night properties without ever topping off. Add in the bundled extras and the value gets lopsided: the IHG business card, for instance, includes Platinum status while you hold it, a fourth night free on award bookings, up to $100 a year in IHG food and beverage credits and $50 in United TravelBank credit.

Premium cards push this further for those willing to put in the effort. The $550 Hilton Honors Aspire card comes with Diamond status, a free night at most Hilton properties worldwide, up to $400 in annual resort credits and $200 in airline fee credits. The $650 Marriott Bonvoy Brilliant offers Platinum Elite status, a free night worth up to 85,000 points (toppable by 15,000 more) and $300 in restaurant credits via $25 monthly instalments. Harder to fully exploit, but the ceiling is higher.

Two broader points round out the case. Welcome bonuses on these cards often clear $1,000 in value by the author's points valuations, and simply keeping cards open long-term helps your credit score — raising the average age of accounts and lowering utilisation. The advice comes with a caveat: these cards are for holding, not for daily spending. For everyday purchases, transferable-points cards like the Chase Sapphire Preferred, Citi Strata Premier or Amex Gold remain the better play.

For anyone who travels even a couple of times a year, the takeaway is simple. You don't need brand loyalty to justify a hotel card — you just need one trip a year where a free night beats the annual fee, which in today's hotel pricing is a low bar.