The viral Dubai chocolate bar craze has now found its way into your after-dinner drink. Baileys has released a limited-edition Dubai Chocolate Flavour, a global exclusive you can only buy at African + Eastern stores in Dubai. It's the first time the Irish cream liqueur brand has ever created a flavour specifically for the UAE.
The bottle landed on October 24, and it's being treated as a collector's item rather than a standard shelf product. Only a limited run was produced, so once it sells through there's no promise it returns. Notably, you won't find it at duty-free or any other UAE retailer — African + Eastern is the sole stockist, and the Dubai Mall store is the flagship spot to try your luck.
Price-wise, a bottle will set you back Dhs99 (roughly £21 or $27). There's an early-bird bonus too: the first 30 customers at the Dubai Mall store get a free bottle, which given the queue potential is probably worth planning your mall visit around.
The whole thing rides on the Dubai chocolate phenomenon — the pistachio-kunafa-stuffed bars that turned into a worldwide obsession over the past couple of years — blended with Baileys' familiar sweet cream base. Even if you're not usually a cream liqueur drinker, it's the kind of novelty that makes a fun souvenir, and since it's sold nowhere else on the planet, packing a bottle home is about as exclusive a Dubai keepsake as you'll get for under a hundred dirhams.
If you're in Dubai and want one, move fast and check African + Eastern's Instagram page for stock updates before trekking to Dubai Mall. Limited edition plus viral trend is a reliable recipe for empty shelves.
For travellers, this is a small but very Dubai story: a city that turned a chocolate bar into a global brand now has a drink to match, available in exactly one store. Worth a detour if you're already visiting the mall's aquarium, fountain shows or ice rink.
