One of Mayfair's most famous addresses is being reborn. Cambridge House at 94 Piccadilly — the Palladian Georgian mansion that housed the 'In & Out' Naval and Military Club from 1865 to 1999 — will reopen as Cambridge House, Auberge Collection in February 2027, marking the first UK property for the US luxury brand.
The project sits within Reuben Brothers' reported £1 billion regeneration of 1.3 acres of the Piccadilly Estate, and the hotel's history is genuinely heavyweight: commissioned by the 2nd Earl of Egremont in 1756, it later welcomed Queen Victoria and acted as Lord Palmerston's stand-in for 10 Downing Street during his premiership. After a meticulous restoration, the Grade I-listed house will hold 102 rooms and residences, split between the retreat-like calm of Green Park and the buzz of Shepherd Market.
Two designers are handling the interiors. Jean-Louis Deniot takes the hotel and guest spaces, while Laura Gonzalez is responsible for the signature bar, the wellbeing floor and a members club due later in 2027. It's a split that reflects the hotel's stated aim of being both classic English and contemporary London — a social hub by night, a quiet base by day.
The food is a headline in itself. Major's, a new restaurant from Major Food Group (the team behind Carbone and Torrisi), will occupy the restored Georgian ballroom and a jasmine-fringed courtyard. The concept fuses the American chophouse with the London grill tradition: British-sourced meat, fish and game, seafood towers, formal caviar service, spit-roasted prime rib carved tableside from bespoke British-made trolleys, and a bar list with ten takes on the martini. It's being positioned as a serious Mayfair dining destination regardless of whether you're staying.
Wellbeing gets three floors, drawing loosely on Roman bathhouse ideas: hydrotherapy, a heated pool, six treatment rooms, wet and heat rooms, and a circular relaxation lounge with a fire pit at its centre — very much a social, hang-out-and-stay spa rather than a treatment-corridor operation.
Why care? London's luxury hotel scene has no shortage of openings, but few arrive with this combination of pedigree, location and dining power. For travellers, February 2027 is the date to watch; reservations are already open. It also slots into a wider push by Auberge, which added properties in Florence and Geneva in 2025 and runs hotels in France, Santorini and, as of this year, a nine-property safari collection in Tanzania. If you've stayed at any of those, this is the brand's closest shot at central London.
