Choice Privileges, the loyalty program behind Comfort Inn, Quality Inn, Cambria, Clarion and Ascend, is running a sale on purchased points with up to a 40% bonus. Running from November 2 until 11:59PM EDT on November 26, 2026, the deal brings the floor price down to about 0.74 cents per point — but only if you buy near the maximum.

The bonus is tiered: buy 1,000-5,000 points and you get nothing extra, 6,000-9,000 earns a 30% bonus, 10,000-13,000 gets 35%, and purchases of 14,000-180,000 points unlock the full 40%. Pricing is also volume-based before bonuses, ranging from 1.28 cents per point at the low end to 1.03 cents at 180,000 points, taxes and fees included. Max out at 180,000 base points and you'd end up with 252,000 points for $1,854. Note that you can only buy 180,000 points per account per calendar year, purchased points don't count toward elite status, and they post within 24 hours.

Is this actually a good deal? It's middling, historically speaking. Choice has recently offered promotions up to 45% off (a 0.57 cents per point rate in July 2026) and a 50% bonus (0.69 cents in May 2026), so this one sits toward the weaker end of the usual 30-50% range. The smarter framing: buy points only when you have a specific redemption in mind, ideally in the near term.

Where the value gets interesting is peak-season Northern Europe and Florida. Choice has a big footprint in Scandinavia, where cash prices spike in summer and winter. The source cites Tromsø, Norway hotels in December going for $560-620 cash but bookable for 40,000-45,000 points, and Stockholm properties in July at $420-580 cash versus 25,000-30,000 points. Closer to home, a Dunedin, Florida property charging $730 a night in March costs 40,000 points. Against a 0.74 cent acquisition cost, that's well over a cent of value per point. The flip side: a night near LAX at 20,000-30,000 points versus $102-149 cash is a losing proposition. The general pattern — points shine when cash rates spike but award rates don't.

There's also a sleeper redemption: Choice partners with Preferred Hotels & Resorts, letting points cover stays at 500-plus luxury independents worldwide for 25,000-118,000 points per night, bookable online. Award pricing across the Choice program itself runs roughly 6,000-45,000 points per night (up to 75,000 in Asia-Pacific), with no blackout dates and booking up to 50 weeks out.

If buying outright doesn't appeal, transfers are another route: Amex Membership Rewards and Capital One miles convert 1:1, Citi ThankYou at 1:1.5, and Wells Fargo at a generous 1:2. Purchases are processed by points.com, so they won't code as hotel spending on most cards — unless you use a Choice co-branded credit card.

The bottom line: at 0.74 cents each, this isn't a speculative buy, but for a planned peak-season stay in an expensive city, it can easily pay off. Points stay alive with any activity every 18 months, so they won't quietly vanish on you.