Singapore fashion label In Good Company (IGC) has spent over a decade proving that a home-grown brand can stand shoulder to shoulder with international names — and it's now expanding, carefully, beyond the island.
Its newest flagship sits in Joo Chiat, one of Singapore's most characterful neighbourhoods, inside a restored three-storey heritage shophouse. Rather than gutting the space, the team kept original features like the spiral staircase and exposed brick walls, softened with muted whites, greys and browns. Alongside IGC's own minimalist ready-to-wear collections, the store stocks a curated mix of local and international labels spanning homeware, wellness and beauty. Downstairs, Miura, a tea and wagashi stand, gives shoppers a reason to stay a while.
The brand's story started in 2013, when four former colleagues from the shuttered Singapore label Alldressedup — Jaclyn Teo, Julene Aw, Sven Tan and Kane Tan — launched IGC as an e-commerce womenswear business. They spotted a gap for well-tailored, quietly luxurious pieces and filled it. A first physical concession at Tangs followed in 2014, then a pop-up at ION Orchard that turned permanent, becoming the label's standalone flagship in 2015.
The decade since hasn't been smooth sailing. IGC closed nearly all its stores during the Covid-19 pandemic and rebuilt its retail approach, later expanding through stockists in Manila, Bangkok and Hong Kong (it's still carried at Kapok there). In 2025, marking ten years at ION Orchard, the label staged its first runway show — 70 looks, six months in the making, and noticeably more expressive than its usual understated style. It also revamped the original ION Orchard boutique and opened a store in Kuala Lumpur at Parkson Elite, Pavilion KL, its first boutique outside Singapore, in April 2026.
What's striking is what IGC has said no to: corporate uniform commissions, for one, because taking them on would have stretched the team too thin. Co-founder Jaclyn Teo describes growth as small, consistent decisions rather than one big bet — and insists KL is about listening and learning, not franchising a formula.
For travellers, this is a good reason to look past Orchard Road's mall giants. The Joo Chiat flagship doubles as a small design destination: shop independent Singaporean brands, pick up lifestyle pieces, then explore the surrounding streets of Peranakan shophouses, cafes and bakeries. Design-minded visitors to Kuala Lumpur can now catch the label at Pavilion KL too.
