The Points Guy, the loyalty and rewards site founded by Brian Kelly in 2010, has rolled out a full redesign and a batch of new features — 16 years after Kelly started the whole thing as a solo community forum for points and miles questions.
The rebrand keeps the familiar blue and green palette but adds new dot-based iconography, a nod to the site's one-man origins. Beyond the fresh coat of paint, the changes are mostly practical. The site has been rebuilt to load faster, with a new homepage, navigation and topic hubs meant to make finding deals, reviews and advice less of a slog. Newsletters and social channels are adopting the new look over the following week.
The most useful additions for readers: a Rewards Starter Guide — a learning hub with three steps and seven lessons for anyone new to points, miles or cash back, with an embedded question box so beginners aren't left stuck mid-lesson. There's also AskTPG, an on-site AI tool that pulls answers from the site's own reporting on loyalty programs and credit cards, positioned as a more trustworthy alternative to generic AI search results.
Other changes bring back features many readers missed. Comments have returned across articles, letting readers swap tips and follow up with writers directly. A new Member Offers page dishes out exclusive deals on travel tools and loyalty programs for anyone with a free account. And TPG is widening its remit: expect more first-hand trip reports and news, plus coverage of how loyalty programs pay off beyond flights and hotels — think savings on fuel and coffee runs, not just award redemptions.
Kelly says more rollouts are planned, so it's worth following the site if you're the kind of traveller who treats credit card sign-up bonuses as part of your trip budget.
