Venice is weighing a serious overhaul of its controversial entry fee for day-trippers, with the city's budget councillor floating daily charges of up to €50 — though €30 looks like the more realistic ceiling. The current €5-10 charge, officials admit, simply isn't biting hard enough.
Michele Zuin, the councillor responsible for budget and taxation, told local daily Il Gazzettino that the existing fee is "affordable for virtually everyone", which means it no longer works as a deterrent on the most crowded days. Any new pricing for 2027 would still need sign-off from Italy's national government, so nothing is final yet.
The push comes from the top. New mayor Simone Venturini — elected in June after previously overseeing tourism when the tax launched — said back in July that the €10 charge hadn't done enough to thin out peak-day crowds. His preference is a surge-pricing model: the busier the day, the higher the fee. He also has a blunt answer for critics of the scheme: Venice spends €100 million a year just on physical maintenance, money that comes neither from Rome nor Brussels but from residents and, in part, tourism taxes.
How the system works today: since its 2024 launch (a global first), the fee applies only to day visitors — overnight guests already pay the city's separate accommodation tax. Early bookers get cheaper rates, children under 14 are exempt, and the charge only applies on designated peak dates. In 2026 that window ran from 3 April to 26 July, between 8.30am and 4pm on those days. The result: nearly 680,000 tickets sold and more than €5.2 million raised for the city.
Officials argue the scheme nudges visitors toward quieter periods rather than peaks like the 1 May holiday. Whether a higher fee — or a longer season of charged dates — would do the same job more effectively is exactly what the city is now debating.
Why it matters for travellers: if you're planning a Venice day trip in 2026 or 2027, the cost of showing up on a popular date could rise sharply. The practical playbook is already clear. Book your entry online well in advance to lock in the lower rate, visit outside the charged window (early morning before 8.30am or late afternoon after 4pm on fee dates, or off-peak months entirely), or stay overnight — hotel guests are exempt from the day-tripper charge altogether. Winter visits, especially November to February, mean lower costs, thinner crowds and a city that feels more like itself.