Boutique cruise line Variety Cruises has launched a Black Friday promotion that knocks up to 50% off new bookings, and the window is longer than a typical flash sale: reservations made between 12 November and 7 December 2026 qualify.
The discount applies to the line's 7-, 10- and 11-night itineraries sailing in 2026 and 2027, which is a decent spread of options if you're flexible on timing. Routes on offer range from tropical water to the Mediterranean: the Seychelles, Tahiti, Cape Verde and West Africa, a new Adriatic coast itinerary, and the line's signature Greek island and European cruises.
Variety Cruises operates small ships rather than mega-resorts at sea — typically vessels carrying a few dozen passengers rather than thousands — which is the main draw here. Think hopping between islands that big ships can't dock at, eating meals with the same handful of fellow passengers all week, and skipping the onboard waterpark-and-arcade scene entirely. The trade-off is fewer onboard amenities, so it suits travellers who'd rather spend their days ashore than inside the ship.
A few conditions are worth flagging before you book. The discount only applies to new reservations — you can't retroactively apply it to an existing booking — and you'll need to quote the promo code VC BLACK FRIDAY 2026 when reserving. Payment terms are stricter than most cruise lines: full payment is due within seven days of booking, so this is a commit-now deal rather than a low deposit hold. If your dates might change, factor that in.
For anyone eyeing a Greek island sailing in high summer or a winter escape to the Seychelles, half-price small-ship fares are a genuinely rare discount — these niche expedition-style lines rarely slash rates this deeply. The seven-week booking window gives you time to compare itineraries, but the best cabin categories on popular Greek routes tend to sell first, so moving early in the window is the safer bet.