At the Zwijnenburg shipyard in Rotterdam, the first Celebrity River Cruises ship is still a faceless steel shell — but the brand is betting big on it. Celebrity Compass, the first of 20 river ships on order, is due to start sailing the Rhine in June 2027, and demand is already out of control: the entire first year of sailings sold out in five hours, before the ship had even touched water.

A recent behind-the-scenes tour, including a virtual reality walkthrough of the finished vessel, reveals what passengers can expect. The design borrows heavily from Celebrity's Edge-class ocean ships. Cabins will come in five categories, from lower-deck River View suites up to 27 Balcony and Vista Balcony Suites with private verandahs, plus 31 Infinite Balcony rooms whose wall-to-wall windows lower at the touch of a button. At the top end, four Skylight Infinite Balcony suites add a retractable ceiling window and butler service. In a rarity for river cruising, king-size beds will face the water, so you can watch the Rhine drift by without leaving your pillow — and cabin snacks will be destination-themed, think stroopwafels in Amsterdam.

Public spaces lean on familiar Celebrity names: the Martini Bar and Cafe al Bacio greet guests at entry, with the Sunset Bar and open-air lounges elsewhere. Dining spans six venues across breakfast, lunch and dinner with no fixed seating times, plus 24-hour room service. The standout feature is a version of the Magic Carpet: extendable "magic pods" that push out over the side of the ship for dining while under way. The top deck gets 360-degree views, sun loungers and retractable umbrellas for low bridges. Entertainment is still being developed but will follow the Bazaar idea from Celebrity Xcel, bringing local performers aboard, with some evening events held ashore.

Excursions get a rethink too. The included Storyteller Series caps groups at 15 and is led by residents — the writer tried one in Amsterdam where a local artist guided the group through the Van Gogh Museum, then ran a painting session in his own workshop. A Skillmaster Series offers cooking and craft sessions with locals, while Keys to the City provides digital guides for exploring solo. One deliberate omission: there's no gym or spa, freeing up cabin space; Celebrity plans hotel partnerships and onboard masseuses instead.

For travellers, this matters because Celebrity is dragging river cruising closer to the resort-style experience of modern ocean ships — flexible dining, proper bars, design-led cabins — while keeping excursions small and local. If 2027 is sold out, 2028 bookings are the realistic window for anyone tempted.