Booking a Princess cruise with drinks and wifi bundled in is about to cost more. From 13 October, the line's two all-inclusive add-ons — Princess Plus and Princess Premier — each go up by $5 per person per day.
The maths: Plus will run $70 a day if you buy it at booking, or $75 if you wait until you're on board. Premier jumps to $105 a day pre-cruise and $110 on the ship. The line's newest ships, Sun Princess and Star Princess, charge $5 more than the rest of the fleet on top of that, so Plus on those ships hits $75–80 a day and Premier $110–115.
Over a typical week-long sailing that's an extra $35 per person, and a family paying for Premier all week could be adding as much as $770 to the fare. It's also the second increase this year — prices rose by $5 earlier in 2025, and several perks quietly disappeared at the same time, including premium desserts, juice bar access and fitness classes, which the line said few guests were using.
What you actually get for the money hasn't changed with this rise. Plus covers drinks, wifi and crew tips upfront, plus four casual meals at venues such as Alfredo's Pizzeria and O'Malley's Irish Pub. Premier widens the drinks list, adds speciality dining, multi-device wifi and a shore excursion credit — $100 on cruises of six to nine days, $200 for 10–20 days and up to $300 for voyages of 21 days or more.
Reactions on cruise forums have been mixed. Some passengers accept the packages still stack up financially but are annoyed at paying more for less; others point out that "low usage" of a perk doesn't mean it was worthless to everyone. UK cruise blogger Jenni Fielding, aka CruiseMummy, took a more forgiving line, noting that cruise lines are absorbing higher fuel, health and crew welfare costs, and that Princess's small, regular increases are less jarring than one big jump.
Princess itself says it periodically reviews pricing to reflect its operating environment and argues the bundles remain good value, with the included crew appreciation going directly to staff.
The takeaway for anyone eyeing a Princess sailing: if you were already leaning towards a package, booking before 13 October saves you $5 per person per day — and booking before departure rather than on the ship saves another $5. If you're a light drinker who doesn't care about wifi, the standard fare plus pay-as-you-go extras may still be the smarter call. Do the rough sums on your own habits before committing.
