Asia bookings are booming, and Unforgettable Travel Company has responded by spinning up a dedicated brand: Unforgettable Asia, a new luxury specialist covering the region end to end. The numbers behind it are striking — enquiries for Asia at the company rose 226% between 2022 and 2025, and travel agents now drive 54% of its Asia business.
The new brand launches with 11 destinations and 50 itineraries: Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Boreo and Indonesia, with more destinations promised in late 2026 and 2027. The pitch is one accountable partner handling multi-country logistics, private chauffeur transfers, luxury hotels, expert guides and 24/7 in-destination help, rather than travellers or agents juggling a stack of suppliers.
What sets the itineraries apart is the access. Launch trips include a personal blessing from Misaka-san, Kamakura's resident monk and TV personality known as the "Merry Monk", at Hasedera Temple; after-hours access to a private Peranakan home museum in Singapore hosted by collector Alvin Yapp; and a session with one of Taiwan's few female tea merchants, tasting the year's champion oolong. The design philosophy is deliberately slower — each trip is built around one or two experiences strong enough to anchor the whole journey, with space to actually connect with a place.
The launch collection leans into specific traveller types. There's a 12-night South Korea and Japan wellness journey from £9,070 per person, running from temple cuisine and K-beauty in Seoul to volcanic sand baths in Kagoshima and the longevity traditions of Okinawa, one of the world's original Blue Zones. Families with young kids get a 10-night Japan trail from £5,108, covering taiko drumming, soba-making and sumo in Tokyo, cycling between villages in Nagano, and fox shrines in Kyoto. For teenagers there's a nine-night South Korea trip from £4,772 with private K-pop dance lessons, personal colour analysis and gaming at LoL Park in Seoul, plus time on Busan's coast.
Food-focused travellers are covered by a 10-night Malaysia and Thailand culinary route from £3,430, moving from George Town's celebrated street food through Bangkok's canals and markets by tuk-tuk to a market-to-table cooking class in Chiang Mai. Slower-paced options include a 14-night Mekong journey from Luang Prabang to Angkor with five nights aboard the riverboat Bohème, from £7,836, and a 12-night Indonesian honeymoon from £6,479 pairing Singapore and Ubud with five nights on remote Sumba.
Why should a traveller care? Even if you book independently, these itineraries are a useful read on where luxury Asia travel is heading: slow journeys, hands-on cultural experiences and genuinely local access rather than box-ticking highlight runs. And if you're planning a complex multi-country Asia trip — especially with kids, teens or as a honeymoon couple — having a specialist coordinate everything under one roof, with concierge services included, removes a lot of the friction that makes Asia feel daunting to plan.
