Manhattan is small on the map, but where you base yourself completely changes the shape of a New York trip. A new neighbourhood-by-neighbourhood guide breaks the borough into six areas, each with hotel picks across three budgets — and the takeaway is clear: match the district to your itinerary, and book well ahead.

First-timers get pointed to Midtown, the obvious pick for a landmark-heavy itinerary. You're steps from Times Square, the Empire State Building, Grand Central and MoMA, with Penn Station handy for arrivals. The trade-off is crowds and prices. Mid-range travellers could look at Delta Hotels by Marriott New York Times Square (around $300–400 a night), while the Residence Inn on Broadway and 54th offers floor-to-ceiling skyline views and kitchenettes from roughly $400–600. On a budget, Pod Times Square squeezes smart private rooms into about $140 a night.

If the Times Square scrum doesn't appeal, Flatiron and NoMad trade big landmarks for restaurants, rooftop bars and the photogenic Flatiron Building, plus easy walking access to Union Square and Koreatown. The Evelyn NoMad is the splurge here, an Art Nouveau-styled hotel with three restaurants where deluxe rooms run $400 to well over $1,000 including breakfast.

Further downtown, the guide splits things by mood. The Village and Chelsea suit anyone after artsy streets, the High Line and local nightlife, with the Hyatt Place New York Chelsea as a reasonably priced base near Penn Station. SoHo is the upscale choice — cobblestones, designer shops, galleries — with the Arlo SoHo and its rooftop bar as the pick. For history and icons like the Brooklyn Bridge, the Financial District and Tribeca area works well, with boutique option Walker Hotel Tribeca. Families who want calm are steered to the Upper West Side, beside Central Park and the American Museum of Natural History, where Hotel Belleclaire offers family rooms near the 79th Street subway.

One piece of advice applies everywhere: New York does not reward last-minute planning. Good-value rooms are snapped up months out, leaving the overpriced stuff behind. The sweet spot is booking three to four months ahead — early enough for decent rates, not so early that plans are locked in prematurely. The subway makes any of these areas workable even if your hotel isn't next to the sights, so it's worth deciding what kind of trip you want — theatre nights, park mornings, food crawls — and picking the neighbourhood that fits.

Why it matters: Manhattan hotel prices swing wildly by location and booking window, so choosing the right area is the single easiest way to get more trip for your money. First-timers and families have clear answers here; repeat visitors chasing food or nightlife should look downtown.