Skip the crowds at the state's bigger names and point the car toward Colorado National Monument, near Grand Junction on the Western Slope. Its headline act is Rim Rock Drive, a historic 23-mile road that climbs from the valley floor at 4,690 feet up to 6,640 feet on the mesa, threading between sandstone monoliths and red rock canyons. Allow an hour without stops, but you'll want longer — the switchback-heavy route rewards a slow pace, with cars and cyclists sharing the pavement.

Two entrances serve the drive: one off Highway 340 in Fruita, close to the Saddlehorn Visitor Center, and another off Monument Road in Grand Junction. The visitor center is a smart first stop for exhibits and, if you're travelling with kids, Junior Ranger activity books. Don't miss the Independence Monument View and Grand View overlooks, and keep your headlights on through the three tunnels. Timing matters less than you'd think — the monument is open 24/7 year-round, and night photographers come specifically for the star-filled skies.

There's plenty beyond the pullouts. Wildlife watchers have a decent shot at desert bighorn sheep, gray foxes and Hopi chipmunks, and nine short trails (a quarter mile to nearly two miles one way) get you close to the rock formations. Window Rock and Canyon Rim trails look out over Wedding Canyon and Independence Monument, while Otto's Trail serves up the whimsically named Praying Hands, Pipe Organ and Sentinel Spire. Hardier hikers can take on backcountry routes like the Old Gordon Trail, where rock layers span thousands to billions of years — the monument also preserves dinosaur fossils in younger strata. Cyclists and campers are well served too: Saddlehorn Campground has 79 sites bookable on Recreation.gov, including same-day, and backcountry camping is free with a permit (bring your own water).

The story behind the place is a good one. The Ute and Navajo have long cultural ties to this land, but it was a local character named John Otto who campaigned, fundraised and lobbied multiple presidents until the monument was established in 1911. Today it draws around half a million visitors a year — a fraction of what Colorado's marquee parks see, which is exactly its appeal.

For travellers road-tripping the American West, this is an easy add or a destination in its own right. Grand Junction Regional Airport is about 40 minutes away with direct flights from Denver, Phoenix, Dallas, Salt Lake City and Las Vegas. Coming from Denver, it's roughly four hours on I-70, passing through Golden and ski country at Vail along the way. The one caveat: winter can bring tough road conditions, so check status before you go.