If your name is Kim, Kimberley, Kym or any variation thereof, Intrepid Travel wants to hear from you. In a cheeky new campaign called The Kimberley Calls, the small-group operator has teamed up with Tourism Western Australia to give away four 10-day Kimberley adventures, each worth around $7,500 and covering return flights, accommodation, transport and meals. Winners will join an Intrepid small-group departure in 2027.
Entering is deliberately simple. You explain in 25 words or less why the Kimberley calls you — or a Kim you know. Friends, family, colleagues and travel advisors are all encouraged to nominate the Kimberleys in their lives, which makes this one of the more shareable competitions going. Entries close at 11:59pm on 11 November 2026.
The prize route runs from Broome, known by its traditional name Rubibi, up to Kununurra (Goonoonoorrang), threading through red rock gorges, freshwater swimming holes and remote outback wilderness under some of the darkest night skies you'll find in Australia. Intrepid's ANZ general manager Yvette Thompson summed up the thinking: the region is special enough that its own name should be reason enough to visit.
There's substance behind the silliness, too. Intrepid reports bookings on its 14-day Kimberley Trail are up almost 50 per cent year on year so far, and the operator now runs four itineraries across the region — Wild Kimberley Overland, Kimberley Trail, Broome to the Bungle Bungles, and Walk Western Australia's Kimberley. The drawcards: ancient gorges, living Aboriginal culture, and Purnululu National Park, the UNESCO World Heritage site famous for the beehive-shaped domes of the Bungle Bungle Range.
The giveaway is phase one of a broader destination push, with longer-form content about the region's landscapes, wildlife and culture to follow. For travellers who don't happen to be named Kim, the obvious takeaway is that interest in the Kimberley is surging — if you're eyeing a 2027 small-group trip, it's worth planning and booking early rather than waiting for your own gimmick.
