La Petite Maison, the French-Mediterranean favourite with outposts from Dubai to Nice, is trying something new: its first-ever dedicated beach concept. LPM-Sur-Mer opens at Jumeirah Beach Hotel on Saturday, November 28, taking over the spot where Verde Beach used to be, and reservations are already live.
The venue is designed to work from mid-morning to well past dark. There's an indoor restaurant, an alfresco terrace, a relaxed lounge and direct beach access — plus a private petanque court for anyone who wants to earn their lunch. Bookings are open in stages: the indoor restaurant and terrace are bookable now, while the Salon and Salon Terrace, a living-room-style bar space with a DJ, cater to drinks and light bites with a bit more atmosphere.
If lounging is the goal, day beds open for booking from November 28 too. A double lounger for two runs Dhs600 on weekdays or Dhs800 on weekends, and neither amount is redeemable against food and drink, so budget accordingly.
On the food front, expect the produce-led French-Mediterranean cooking LPM is known for, alongside beachfront-only dishes created specifically for this site. Long-time fans will be hoping signatures like the warm prawns and burrata make the jump, but the kitchen has developed a dedicated coastal menu rather than simply copying the original restaurant. Music programming, wellness offerings and family-friendly touches are planned to give repeat visitors something new each time.
The opening lands in a busy November for Dubai dining. Tapasake, a restaurant and sky lounge, debuts at The Link on November 12, while Crazy Horse Paris cabaret and a new ROKA are both set to open on Palm Jumeirah later in the month. If you're planning a Dubai trip this winter, the timing is genuinely good — several of the city's biggest new tables are all arriving at once.
For travellers, LPM-Sur-Mer is an easy add to a Jumeirah Beach Hotel stay or a reason to book one. It's the kind of place that covers a full day: lounger in the morning, long lunch on the terrace, sunset drink in the Salon, dinner indoors if the heat or a special occasion calls for it. And because it's LPM's first beach venture anywhere, early visits will feel like a proper debut rather than another franchise opening.
