A round, supremely indifferent ginger cat named Mập — Vietnamese for "Chubby" — has turned a small neighbourhood coffee shop in Da Nang into an unlikely international stop on Vietnam itineraries. Dom Cafe, at 22 Le Quy Don Street, is where the famously aloof feline holds court, usually asleep on top of a refrigerator while admirers gather around.

The story went global thanks to Jonathan Ng, a visitor from Singapore who booked a flight largely to meet the cat after a stream of Instagram reels caught his attention. When he arrived in May, Mập was exactly as advertised: sprawled out, fast asleep, and entirely uninterested in the traveller who had crossed international waters for the privilege. Jonathan filmed the one-sided encounter anyway, and the clip took off — nearly 600,000 views, more than 100,000 likes, and a comment section full of travellers posting their own photos with the cat.

Mập now has real celebrity numbers behind it. Dom Cafe's Instagram page has over 102,000 followers, and its videos regularly pull tens to hundreds of thousands of likes. Foreign commenters routinely say a stop in Da Nang to meet Mập is a non-negotiable part of any Vietnam trip. The appeal is the cat's total indifference to fame: a chunky build, wide sleepy eyes, and zero fear of humans. Guests can pet it freely — no hissing, no scratching — and nobody complains when it claims a customer's chair. On holidays, the cafe sometimes dresses Mập in tiny flower hats or crocheted beanies, which only feeds the viral loop.

There is more to the place than one fat cat. Dom Cafe shares space with a second cat, Sua ("Milk"), plus a couple of friendly resident dogs. The menu covers the Vietnamese classics — black coffee, condensed-milk coffee, bac xiu — alongside Americanos, lattes, cold brews, fruit sodas and juices, mostly 35,000–55,000 VND (about $1.40–$2.20). The room splits between a warmly lit indoor seating area and a leafy outdoor courtyard, with claw-marked sofas that regulars treat as part of the charm. Google reviews praise the drinks, the mellow retro atmosphere and the furry "staff," though some note parking on the street is awkward for cars.

Jonathan's advice to anyone making the pilgrimage: manage expectations. Mập may be asleep, sunbathing or simply ignoring you, and the royal cold shoulder is part of the experience. He still calls the afternoon one of his favourite memories from Da Nang. For animal lovers, that's the pitch — not every great travel moment needs a UNESCO plaque attached.